Branding - How to Keep a Consistent Brand 2019

License: All Rights Reserved - Source: Cirrus Visual

Brand Standards A brand is more than a logo, it's a company's collection of visual and emotional expressions, both physical and intangible, that affect what people think of the company and its products and services. It can be expressed in the form of voice, packaging, atmosphere, culture, colors, typefaces, online presence, signage, employees, experience and a logo.